Under the guiding philosophy of “Livable Art,” PURANA crafts visual, highly comfortable, and culturally narrative collections designed for the contemporary global resort lifestyle. Nonita Respati remains the primary creative face and representative of the brand.
TENTANG PURAGRAPH
PURAGRAPH is a contemporary Indonesian minimalist fashion house recognized for its bold, architectural structural silhouettes.
Headed by Lead Designer and brand face Maritza Putri, PURAGRAPH represents the essential, clean, and basic features of the Purana design philosophy.
Rejecting prints and patterns, PURAGRAPH focuses strictly on plain, deconstructive black and white tops, translating high-concept Indonesian Heritage architectural forms into comfortable, sharp, and daily staples.
TENTANG AFGANIAL
Afganial (Anton Afganial) is an avant-garde Indonesian contemporary artist and designer known for his sharp geometric instincts, bold visual energy, and dynamic structural forms.
Bridging the gap between physical space, visual art, and wearable textiles, Afganial’s work challenges the conventions of form and function, delivering bold, conceptual design languages that elevate contemporary Indonesian creative culture.
TENTANG SARINAH THAMRIN
Sarinah is Indonesia’s first modern department store and a legendary national landmark.
Since its inception in 1962, Sarinah has stood as the ultimate window to Indonesian heritage, dedicated to showcasing, preserving, and elevating the nation’s finest creative products and micro, small, and medium enterprises (MSMEs).
Today, transformed as a modern cultural and community hub in Central Jakarta, Sarinah remains the ultimate stage where traditional craftsmanship meets contemporary lifestyle.
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