Website builders are convenient tools that help users make professional looking and functional websites without needing any specific coding skills. Few people know that they can also become a powerful instrument that will increase business’s profits in various ways. Be it a hosting service, a design studio or a freelancer — there are suitable options for everyone to benefit from collaborating with their chosen website builder.
Let’s look at three main ways you can gain more from a website builder you use.
For Whom It’s Useful
To begin with, it’s important to differentiate between the types of customers since they may profit from diverse aspects of a website builder.
There are businesses and regular users. Programs that benefit either of them are different, but both are able to get something from a website builder directly and indirectly. Businesses can benefit directly by joining a variety of programs offered by service or purchasing a plan that includes special features. Premium plans often present their clients with advanced marketing tools, exclusive support, a bigger storage space, etc.
Meanwhile indirect profit is gained by just utilizing website builder’s services. A business will get more quality traffic and therefore more clients because its website is correctly optimized for search engines and runs smoothly.
Regular users also benefit from SEO optimization, however special programs designed for them are different. They rarely need a white label, unless the user in question is a web designer that was given very specific requirements. In most other cases regular customers who use website builders for creating personal websites have an option to join a referral program and get a little bit of money from recommending a product to other people and inviting them with a personal link.
Now, we’ll talk about each type of program in more detail.
White label
In general sense a white label is a product made by one company, then sold to another for it to put its own logo and branding on it and resell. This concept has been around for a while and proven to be lucrative to big and small companies alike. All kinds of goods are produced as white labels, from food and cosmetics to electronics and software.
White label website builders allow companies to buy a pre-made, full-package website builder without needing to develop one themselves. It saves companies a lot of money and human resources. If, on the contrary, a hosting service decided that they want to make their own custom website builder that would come together with hosting, they would have to invest in creating a whole department. And then wait for months or even years before it’s ready. A high-quality product takes quite a lot of time to make, after all. While a production is going anything could go wrong, which results in a company losing more money than making.
This issue won’t occur when buying a white label website builder developed by a team of professionals. Everything is optimized and checked for bugs beforehand, and the only thing left for a company to do is to brand and advertise it.
Hence, profit opportunities of purchasing a white label are:
- Time and cost efficiency
- Adding a new quality product to business’ lineup
- Branding expansion and recognition
- Getting more of customers’ trust and retention
Affiliate program
Affiliate programs may seem to function somewhat similarly to a white label. In both options a company installs a website builder to their service and advertise to its customers to give it a try. But there are a couple of key differences.
An affiliate:
- Doesn’t buy software.
- Doesn’t sell a website builder like its own product.
- Gets a certain percentage of total profit from the customers upgrades and subscription payments.
Basically, an affiliate program means that a company, mainly a hosting company, can collaborate with a website builder, work together and share revenue and clients.
How it usually works:
A service (a hosting, for example) installs a plugin of a website builder. A user clicks on it, creates a website, and when they upgrade their plan or make a monthly payment a hosting service gets a bounty, because a user joined by using the link.
There are plenty of benefits from this model:
- An alliance with a different company means that a hosting company doesn’t need to invest as many resources into a new feature since a website builder already exists and runs perfectly thanks to its developer.
- It makes customers engage with the service more, spend more time on it, click buttons and check what’s new.
- Joining an affiliate program doesn’t cost anything, but channeling clients from a hosting website to a website builder will directly translate into income.
- Companies support each other and strengthen business relations.
Referral program
Companies start referral programs when they want their customers to spread the information about their product. Customers are incentivized by companies offering them something in return. Usually they get a discount and/or free goods for inviting new users with a personal link or code. It is a very popular marketing strategy, so there’s no surprise that some website builders adapted it too. It’s beneficial for clients since they get tangible rewards, it’s good for business’ because people tend to trust recommendations from other people more.
Which Website Builders Have the Best Affiliate Programs
A lot of website builders have special offers, affiliate programs and white label options. But which ones have the best bounties?
Wix
Wix is a flexible website builder that allows creating websites for personal use, e-commerce, portfolios, etc.
It has an affiliate program which pays from $50 to $100 per client’s purchase. However you’ll get less money for customers from Turkey, Russia and Brazil. To actually get paid you’ll have to earn at least $300 per month.
Brizy
Brizy offers an AI website builder, a cloud service and plugins for WordPress.
Its affiliate program pays 30% from every sale made. In order to get paid you must have a PayPal or Payoneer account. You will be able to withdraw the money when you received at least $200.
Hostinger
Hostinger has a referral program for most of its services, including the website builder.
It claims to pay up to $450 for the first referral. In reality you earn 20% commission from a purchase made by using your link.
Bounty can be transferred directly through bank or PayPal. It takes around 45 days to get payment.
It also has an affiliate program with the same rates.
Squarespace
A well-known all-around website building service. It offers from $100 to $200 per successful sale depending on a plan purchased. It also has a referral program, but it’s exclusive and only available to Circle members.
Site.pro
Site.pro is a website builder with AI website builder features integrated. Its affiliate program is called ‘Revenue share’, and it pays a fixed 50% commission of the client’s monthly payment . Depending on the number of new clients you can expect to gain around $241 a month.
But those are not all the benefits Site.pro provides its affiliates with.
What Site.pro Offers
If your hosting service is struggling with getting or retaining customers Site.pro is ready to help out. It provides constant support and tips on how to enhance hosting’s performance by, for instance, implementing analytics. Together with Site.pro a hosting service can solve conversion issues a lot faster and easier.
And what’s most important — it’s 100% free. Collaborating with Site.pro is beneficial even in case you won’t bring many referrals at first, any problem will be handled professionally.
How to Join Site.pro
First and foremost you need to complete registration as a hosting company. After that you may either choose ‘White label’ or ‘Affiliate program’.
While White label is a paid plan, the affiliate program is absolutely free. You can switch between them as you like. When your ‘White label’ plan expires, you will be transferred to ‘Revenue share’ automatically.
Then install Site.pro’s plugin, and that’s it.
Conclusion
Collaboration with website builders brings business and individual customers more profit than one might expect. Hosting services benefit the most from white labels and affiliate programs, while customers enjoy their referral benefits. Don’t forget to check the terms of service of an option you plan on going for.
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